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Retro-reflectivity is defined as the efficient return of light back to the light source along the same light path. Retro-reflectivity is being used to enhance visibility and safety in low-light and nighttime conditions. Common uses of reflective coatings include bicycles, sportswear, road signs and traffic safety and control materials.
An example of retro-reflectivity can be found on the common STOP sign. A STOP sign is retro-reflecting the light that strikes it from the headlights of an approaching vehicle. The light is then returned or “retro-reflected” back to the source and subsequently the viewing lens of the drivers’ eye. This event allows for the nighttime driver to identify and react from a much greater distance, rather than simply relying upon the headlights to eventually illuminate the object.
Halo’s reflective coating is changing the industry by increasing safety and visibility. With the limitless products that will now be able to be protectively coated in powder or liquid, Halo is shedding light on the night landscape. Countless accidents will be prevented and lives saved due to the Hi-Viz coating.
“71 % of fatal adult pedestrian crashes occurred at dusk or dawn or in areas where visibility of the person or vehicle was restricted.”
- AAA Foundation for Traffic Safety
“Annually about 5,500 pedestrians and 1,000 cyclists are killed by motor vehicles. 95,000 are injured. Over 60% of accidents occur in the dark.”
- Accident Facts, National Safety Council
“More children between the ages 5-14 die as a result of being struck by a motor vehicle than from any other cause, natural or accidental.”
- National Safety Council
“There is a 50% higher rate of fatality in car crashes at night (despite drastically reduced traffic).”
- Federal Highway Administration (FHWA) | 
